Lynette Damir, RN, CEO and Creative Director, founded SwaddleDesigns in 2002. The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their homes and she noticed the parents were very sleep deprived. They weren't swaddling and consequently, no one was getting much sleep. Parents weren't swaddling for two reasons. First, the blanket they were using was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents consistently asked her to share the secret of the hospital nurses - how to swaddle.
After researching the market, Lynette discovered there were no swaddling blankets available for purchase. Lynette used her medical background and design education from the Art Institute of Seattle to develop the Ultimate Swaddle® Blanket - large and square with swaddling instructions sewn to the edge of the blanket, so parents have an effective swaddling technique at their fingertips. SwaddleDesigns first customer was a major hospital that purchased 4,000 blankets! They understood the importance of swaddling and the educational value of Lynette?s blanket. The Ultimate Swaddle was the first large square swaddling blanket on the market.
Supine swaddling is important because it helps babies transition from womb to world, reduces incidence of SIDS, helps babies sleep better and longer, and decreases awakenings due to the startle reflex. By helping parents master the art of swaddling, the Ultimate Swaddling Blanket is a great confidence builder for new parents.
Over the years, SwaddleDesigns product line has grown significantly. Lynette designs all of SwaddleDesigns products and exclusive prints, and she selects every component based on its color, texture, durability and quality. She designs with baby?s best interest in mind and to help new parents.